The Architecture of Authority

How we took a high-stakes startup from a total digital void to a "kick-ass" brand identity ready to dominate the US procurement market.

The High Cost of Anonymity

In the world of elite US consulting, looking like a "beginner" is the fastest way to lose.

Ben Zaslow came to us with the ultimate challenge: Zero. No logo, no website, and no digital footprint.

To succeed, he didn't just need a "site"; he needed to eliminate the digital noise and establish immediate, undeniable authority.

Coding the American Dream (with a hidden twist)

We didn't just design a logo; we engineered a symbol of trust. Going that Extra 10%, we obsessed over a visual identity that captured the American spirit through a bold red and blue palette. The centerpiece? A sharp, geometric "Z" hidden in the negative space—a subtle signal of the strategic depth Ben brings to his clients.

Building The Growth Engine

Once the brand was locked, we moved into high-performance development. We took Ben’s expertise and filtered it through the HeroGuide framework, ensuring his website wasn't just a brochure, but a tool designed to turn visitors into high-value leads. We built a tailor-made platform that was fast, responsive, and professional enough to stand toe-to-toe with any global competitor.

Mission Accomplished: The Powerhouse is Live

By acting as an extension of Ben's team, we helped him bypass the "startup struggle" and launch with the visual weight of a veteran firm. Today, Zaslow Consulting has the receipts—a brand that works as hard as he does and a digital home that invites growth instead of hiding from it.