Rescuing the Rescuers
How we saved a global humanitarian mission from a failing WordPress site and engineered a multi-currency, multilingual growth engine that shattered previous donation records.
The Cost of a Crumbling Foundation
When Bridges for Peace approached us, their digital presence was on its "deathbed." Their old WordPress site was so buggy and unreliable it was a miracle they could process a single donation. For an organization providing life-saving humanitarian aid, a failing website isn't just a technical glitch—it’s a direct threat to their mission. The "digital noise" of a broken user experience was preventing thousands of donors from supporting vital projects.
Clarity Before Code: The HeroGuide Overhaul
We didn't start by coding; we started by listening. We guided the BFP team through our 8-Step HeroGuide brand methodology to strip away the complexity and find the heart of their story. By clarifying their message and writing high-converting copy from the ground up, we ensured that every visitor understood exactly how they could become a hero in the BFP story. This wasn't just a redesign; it was a total digital overhaul built on trust and transparency.
Engineering a Global Bridge (8 Branches, 6 Languages, 1 Engine)
The technical challenge was massive: facilitate 8 international branches, 6 currencies, and 6 languages on a single, unified platform. We spent months planning every detail in Figma before moving to development. Using a cutting-edge stack of Next.js, Prismic.io, and Tailwind CSS, we built a lightning-fast architecture. We integrated a complex payment ecosystem including Stripe, PayPal, and Payfast to ensure that no matter where a donor was in the world, giving was frictionless.
Momentim Unleased: Fueling the Mission
Since the launch, online giving hasn't just increased—it has exploded. But we didn't stop at the "finish line." We leveraged this new digital momentum to launch aggressive donor acquisition Meta ads campaigns. These new revenue channels are now fueling humanitarian aid projects across Israel and beyond. BFP is no longer fighting their technology; they are using it to change the world.
Project Specifications
- Custom Website Design & Development
- Next.js Development
- Website Server-side Development
- Tech Stack: Next.js, Prismic.io, Tailwind CSS, Elastic Search
- Payment Systems: Stripe, PayPal, Payfast
Stop watching from the sidelines.
It's time to dominate.
You’ve seen the receipts. You know what happens when high-performance architecture meets a relentless strategy. We don’t do "average," and we don’t do excuses—we eliminate the digital noise and build growth engines that win.
Are you ready to scale your business, or are you going to let the competition take your spot?
